Ep. 383: "We All Have a Role" – Reimagining Workplaces: Why Efforts Fall Short and How to Get It Right with Bryan Berthold of Cushman & Wakefield

Bryan Berthold is a Global Workplace Experience Leader at Cushman & Wakefield where he is passionate about helping organizations quantify and elevate people, place, and performance. Mike Petrusky asks Bryan about the latest report from Cushman & Wakefield called "Reimagining Workplaces: Why Efforts Fall Short—and How to Get It Right" where he shares why the workplace experience is not just about real estate, but also involves HR, IT, and other stakeholders. Bryan says that only 47% of organizations have a focus on workplace experience, and less than 1% treat it as a business priority, so CRE and FM leaders have an opportunity to move the needle in this area. People come to the office primarily to collaborate and connect with others, so mandates alone are not effective in improving workplace experience, but a focus on clear communication, listening, and investment in technology is essential. Mike and Bryan share about C&W's "Experience per Square Foot" model for measuring and improving the workplace experience as they offer the encouragement and inspiration you need to be a Workplace Innovator in 2026! Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryanberthold/ Learn more about C&W: https://www.cushmanwakefield.com/en Download the "Reimagining Workplaces" report: https://www.cushmanwakefield.com/en/insights/reimagining-workplaces Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/ Watch the full video here: https://www.youtube.com/playlist?list=PLSkmmkVFvM4H3pwnlU2AuqynuRDpvnh4J