EP 385: The Value of YOUR Attention

May I have your attention, please? From our earliest years as children, we are told to ‘pay attention.’ When the general walks into the room, everyone stands ‘At attention.’ Social media platform algorithms measure your attention to what you engage with and give you more of that content. Why? Because your attention is what they sell to advertisers. Same as tv and radio have been doing for a hundred years. Neuroscientists and psychologists tell us that presence is equivalent to happiness, that a wandering mind is an unhappy mind. And child psychologists tell us the most valuable resource we can give to our children is our presence... which means our attention. So... Do I have your attention yet? Do you see the value of your attention? Do you think 10 minutes a day to gain command over your attention is a worthwhile investment?