Ep. 389 | Championing the Trades: Terry Iverson on Fixing the Public Perception of Manufacturing

In this powerful episode from the 2025 MakeMore Manufacturing Summit, host Tom Kindred sits down with Terry Iverson, founder of CHAMPIONNow, a nonprofit organization on a mission to reshape Americans' views of careers in manufacturing. Drawing on 45 years of experience in machine tool distribution and a deep involvement in technical education, Iverson shares why outdated and negative perceptions of manufacturing are hurting our workforce, and what we can do to change it. From dispelling myths about the industry to challenging the “college for all” mindset, Iverson lays out a compelling case for Career and Technical Education (CTE) as a high-value pathway for young people. With hands-on mentorship programs, multimedia campaigns, and a national message of pride in skilled trades, CHAMPIONNow is working to restore manufacturing’s rightful place in American culture and economy. This podcast episode was recorded live at the MakeMore Manufacturing Summit hosted at the Embassy Suites Downtown Orlando. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: https://championnow.org