Ep. 39 (8/1/24): How to flex your marketing muscle

"Flex Your Marketing" author Terra Fletcher of Fletcher Consulting encourages manufacturers to be open-minded about their marketing on this week's episode. Fletcher joins co-hosts Ann Franz and Kate Bruns in the studio to discuss some the biggest marketing and communications challenges facing the industry: personal branding and thought leadership, talent attraction, mergers and acquisitions, social media and AI.Thank you to The Boldt Company for sponsoring the podcast all month long. NEW Manufacturing Insights is a joint production of NEWMA and IOM, produced by B.J. DeGroot of Woodward Communtiy Media.