EP 39: Ashley Carlson on Unleashing Your Business Potential Through Effective Delegation

Ashley Carlson transforms how entrepreneurs run their businesses by providing expert executive support and strategic planning through her company, Elevate Virtual Business Solutions. She helps owners focus on their zone of genius while her team handles operations.• Founded Elevate as a solo virtual assistant eight years ago after leaving her travel agent career• Grew the company to 13 employees offering executive assistant services, bookkeeping, and project-based work• Uses a Director of Operations certification to provide strategic planning for clients' businesses• Helps clients delegate effectively to save not just time but also brain space• Works across various industries rather than niching down, keeping work engaging for her team• Approaches social media as a relationship-building tool rather than focusing solely on metrics• Developed core values for her business that guide hiring, client selection, and personal decisions• Studied abroad in Italy, which expanded her worldview beyond her "bubble"• Believes in understanding different work styles through assessments like CliftonStrengths• Passionate about rescuing dogs and creating work flexibility that she once needed herselfRemember: you can do anything, but you can't do everything. It's okay to ask for help and get support where needed.Ashley's LinkedIn: https://www.linkedin.com/in/ashleymcarlson/Ashley's Website: https://elevatevbsolutions.com/David's LinkedIn: https://www.linkedin.com/in/david-young-mba-indy/David's Website: https://davidjyoung.me/