EP 39 Balancing compassion & self-sustainability in business during a global pandemic

In this current time of COVID19, many businesses are changing their business models to take their businesses online. In this episode, I chat with an online business coach, conscious marketer & author, George Kao about how to do this whilst still aligning with personal values, integrity and ethics.We discuss:- The balance between being a sustainable business and being compassionate to the reality of peoples financial stress.-Being market-driven and how that differs from profit-driven-Creating content and offers with curiosity and to test the market-Building genuine connections with your audience-Sustainable pricing structure-Creating business opportunities without being opportunistic during a global pandemic-Avoiding resentment-Scarcity marketing - false scarcity versus real scarcity-The benefits of collaboration, curiosity and creativity, especially during this timeWhat’s your biggest insight or takeaway from this conversation? Leave a comment and let us know.And if you’d like more info about George and his courses visit: https://bit.ly/2QMFGTGIf you’ve enjoyed this episode please share it with your friends and subscribe to the Wellthy Living podcast on iTunes and the Wellthy Living youtube channel, so you can listen to more conversations with wonderful humans who’s stories, knowledge, actionable ideas and wisdom can help you to live a meaningful, connected and well life, both personally and professionally. I’m Lisa, I’m an integrated life, clarity and wellbeing coach, and a professional conversation facilitator.To find out more about my services you can visit my website www.wellthyliving.com.au or connect with me on all social media channels.https://www.facebook.com/welllthyliving/https://www.instagram.com/wellthy.liv...https://www.linkedin.com/in/lisaentwi...Until next time remember connection is medicine