Ep 39: Building a 7 Figure Beauty Empire: The Real Truth Behind BossBrowsAu w/ Gena Salerno

What does it actually take to build a 7-figure business before 25 and what happens when the internet hype doesn’t convert?In this episode of Don’t Sugarcoat It, I sit down with Gena Salerno, founder of BossBrows AU a 7-figure beauty entrepreneur who started her business at just 17 years old and built two salons across Melbourne and the Gold Coast before turning 24.With over 221K followers on Instagram, sold-out workshops, events, and guest speaking appearances, Gena shares the real story behind the brand including the failures no one talks about.In this episode, we dive into:The mindset shifts required to build a 7-figure company in under 4 yearsHow Gena grew a 221K Instagram following and what actually moved the needleWhy having 200K+ followers doesn’t guarantee sales and the uncomfortable humbling of flopped launches (even with a big audience)Where most beauty business owners are staying stuck.If you’re building a brand, growing a business, or questioning whether you’re “doing it right,” this episode will recalibrate you.🎧 Follow and like this episode on Spotify & YouTube. Find us on IG @dontsugarcoatitpodcast🔗 Connect with Gena: @BossBrowsAU