Ep 39 Diana Doro of Orion Talent: Why Employer Brand Matters More Than Ever (And What to Do About It)

Research shows referred candidates get hired at a rate of 30% compared to just 7% for applicants sourced through traditional job boards. Today's employers face an unprecedented challenge: quality candidates no longer fill the top of the funnel the way they once did, rendering traditional job board strategies obsolete. Candidates have stopped downloading job board apps and browsing corporate career sites. Instead, they rely on trust, transparency, and referrals from their professional networks. In an era of Glassdoor and rapid Gen Z information sharing, employer reputation spreads faster than ever, demanding authenticity at every touchpoint. Companies that ignore online conversations or misalign their employer brand with actual employee experience risk losing top talent before interviews begin.In this episode of the Time to Hire podcast, host Lamees Abourahma speaks with Diana Doro, VP of Business Development at Orion Talent and RPO Association founding member, to explore how organizations can build authentic employer brands that resonate across diverse talent pools. The conversation focuses on military and veteran candidates, the second-largest unique talent pool in the workforce, while demonstrating measurable effects on business through retention, time-to-fill, and quality of hire metrics. Join the RPO Association today to stay ahead of the latest trends and best practices in talent acquisition, achieve your professional goals, and benefit from improved business performance.Contact the RPO Association at [email protected] Diana Doro on LinkedInFollow Lamees Abourahma on LinkedInFollow the RPOA on LinkedInGo here for more information about Orion TalentGo here for more information about the RPOAKey statistics referenced:30% of new hires come from employee referrals compared to just 7% for applicants sourced through traditional job boards. - ERINAbout the PodcastTime to Hire is produced by the Recruitment Process Outsourcing Association (RPOA), the leading authority on recruitment process outsourcing (RPO) foresight and innovation, and the trusted convener for the global RPO community. Through conversations with industry leaders, the podcast explores the trends, insights, and innovations shaping the future of talent acquisition.Learn more about RPOA and join the community at: https://www.rpoassociation.org.Follow the host, Lamees Abourahma, on LinkedIn.