Ep. 39 - How Sonic Powersports crushed sales at Sturgis

from Powersports Business Power Hour · host psbpowerhour

Brendan sat down with Sonic Powersports/Automotive President Jeff Dyke to discuss the amazing sales success the group experienced during the Sturgis Motorcycle Rally in August. Dyke says that they were able to sell more than 1,000 motorcycles during the event, thanks to their preparation and the opportunity to sell in the town of Sturgis at one of its dealerships. He also says there is a significant untapped opportunity in the pre-owned market.

Episode metadata supplied by the publisher feed · Published Oct 17, 2025

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Ep. 39 - How Sonic Powersports crushed sales at Sturgis

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