Ep. 39 - Learning Without Doing Is Just Expensive Forgetting - Terry Simmons

Most training budgets get spent. Most behaviour never changes. In logistics and supply chain - where time is the one thing nobody has - that gap is not just a learning problem. It's a cost problem nobody's naming.KEY CONCEPTS COVERED:- How digital learning has evolved from static content to blended, personalised learning- Why logistics needs structured skills pathways, not just one-off courses- Why leadership and opportunity matter more than training content aloneIn this episode of Chain Reaction, Michael Ostroumov is joined by Terry Simmons, founder and CEO of eLearning Plus, for a grounded discussion on how workplace learning has changed - and what that means for logistics and supply chain organisations trying to build capability at scale. Terry explains why the old "send people on a course and hope for the best" model no longer works, how digital learning has evolved into more flexible and role-specific formats, and why real development depends on leadership creating the space for people to apply what they've learned.This episode is particularly relevant for logistics leaders, supply chain operators, HR and L&D teams, and anyone responsible for building skills, capability, and performance in operational environments.Watch this episode on YouTube: https://youtu.be/dS8kar80hl8 TIMESTAMPS:(0:00) - Introduction and guest overview (1:21) - How eLearning Plus started before digital learning was mainstream (4:23) - How e-learning evolved from CBT to modern blended learning (8:18) - Where digital learning fits in logistics and supply chain roles (12:21) - Certifications, CPD, and why pathways matter more than one-off courses (15:07) - Knowledge vs behaviour: what makes learning actually stick (17:52) - Generational shifts and why relevance matters more than ever (20:27) - Generic learning vs role-specific and company-specific training (23:48) - How AI is changing workplace learning and personalisation (27:06) - Tailored learning, diagnostics, and delivering content differently (28:19) - Magic wand question: why opportunity is the missing link (30:07) - Why leaders need to own learning transfer, not just approve trainingCONNECT WITH THE HOST & GUEST:Michael Ostroumov - https://www.linkedin.com/in/michaelostroumov/  Terry Simmons - https://www.linkedin.com/in/terry-simmons/ CONNECT WITH FLOX:Website: https://www.flox.is/ LinkedIn: https://www.linkedin.com/company/flox-logistics-services/ Related Service Page: https://www.flox.is/services/marketplace/ ABOUT THIS EPISODE:In this episode, Chain Reaction explores how digital learning, blended delivery, and AI-enabled personalisation are changing the way organisations build skills in logistics and supply chain. Terry Simmons of eLearning Plus discusses the shift from static, one-size-fits-all training to more flexible and role-specific learning models, and explains why capability development needs to go beyond course completion. The conversation covers CPD, leadership pathways, learning transfer, and the practical challenge of making sure knowledge turns into behaviour change inside real operational environments.#ChainReactionPodcast #SupplyChain #DigitalLearning #WorkplaceLearning #LeadershipDevelopment