Ep #39 - Stabilising A Team To Scale In A Foreign Market.

As you move from the launching to the scaling phase in a new market, You’ll Have A Tough Time.Yet, you thought you went through the hardest part - getting the first few customers.Well… I hate to break it to you… but this was just a “Mise en bouche”.There are tons of aspects you need to consider afterwards such as:Building a clear vision of where you are goingSpreading clear communication across local and global teamsAdapting to the local market and localizing the Sales approachImplementing an agile sales processAnd the toughest part according to Frederic KINGUE JOHNSON, GM and VP South EMEA and Latam at Content Square :  Stabilizing a team to scale the business efficiently.A few highlights of our discussionMistakes when hiring in a new marketMisalignment to avoid between new hires / local people and HQ teamsGlobal vs local processChallenges when transitioning your team from the launching to the scaling phasesHosted on Ausha. See ausha.co/privacy-policy for more information.