Ep 39: The Most Misunderstood Budget Item in the Entire Agency Model

Ever looked at an agency proposal and thought, “Why am I paying for account management?”Account management shows up on nearly every agency proposal, but most people do not know what it actually includes. It looks vague. It looks optional. It looks like something you should not have to pay for.In this episode, Sarah and Jay explain the real purpose of the account management line item and why it is essential to keeping your marketing investment productive. They break down what is included in that cost, why it exists in the first place, and how strong account management creates speed, clarity, and revenue impact for your company.In this episode, you will learn: What the account management line item actually coversWhy it exists separately from strategy or creative workThe real costs it protects you fromHow it accelerates execution and decision makingHow to know if you are getting full value from itIf you have ever considered removing this line from a proposal, this episode will clarify what you would lose and why it matters for your pipeline.Contact Us:Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ