Ep 29: Why “Planning-First” Wins in Advisory Practices with William Black

What does it actually take to build a financial advisory business that lasts, especially when you’re starting from scratch in uncertain times? In this episode, William Black of WHB Wealth Management Group shares the real story behind his journey, from working in a small-town community bank to launching and growing his own firm. You’ll learn how early career experiences, wearing multiple hats, and stepping into uncomfortable situations helped shape his approach to long-term success.Listen in as William breaks down the mindset and strategies that matter most, including why relationships and trust are everything (especially in smaller communities) and how shifting from a product-focused model to a planning-first approach can transform client outcomes. He also shares honest insights into career transitions, the surprises that come with moving firms, and why your ability to communicate value matters just as much as your technical expertise.