Ep. 391 – “Why You Need Publicity and Social Proof to Close More Business” with Jane Tabachnick (@JaneTabachnick)

“Our brains are wired for stories.” – Jane Tabachnick Today’s featured author is an award-winning content and publicity strategist, adjunct professor at NYC Fashion Institute, and one of the Top 100 people Online by Fast Company, Jane Tabachnick. Jane and I talk about good PR, how to become a “media darling” and more!!!   Key Thing’s You’ll Learn: What PR is. How Jane got started in PR The 2 Major Mistakes People Make When doing PR Why you must repurpose your press assets. The number of content pieces that Jane created from one interview. The best time to pitch an influencer. How to become a media darling.   Jane’s Site: https://janetabachnick.com/ Jane’s Books: https://www.amazon.com/Jane-Tabachnick/e/B015VMYFKW/ref=dp_byline_cont_pop_ebooks_5   The opening track of this episode is titled “Light Wind” by MadXRuler. Click the following link to hear the full track and financially support the artist. https://madxruler.bandcamp.com/track/light-wind   You May Also Like… Ep. 333 – “How to Grow Your Social Media Influence” with Catherine Saykaly-Stevens (@CatherineNetWeb): https://www.goingnorthpodcast.com/ep-333-how-to-grow-your-social-media-influence-with-catherine-saykaly-stevens-catherinenetweb/   277 – “Entrepreneurs Rocket Fuel” with Kimberly Hobscheid (@EntrepreneursR4): https://www.goingnorthpodcast.com/277-entrepreneurs-rocket-fuel-with-kimberly-hobscheid-entrepreneursr4/   216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/   SelfieCast #2 – “3 Ways to Uncover Content” with Dominique Brightmon (@DomBrightmon): https://www.goingnorthpodcast.com/selfiecast-2-3-ways-to-uncover-content-with-dominique-brightmon-dombrightmon/   Ep. 350 – “Stay on Track Tips” with Dr. Ro (@everythingro): https://www.goingnorthpodcast.com/ep-350-stay-on-track-tips-with-dr-ro-everythingro/   Ep. 293.5 (Host 2 Host Special) – “Foster Care System Survivor to Inspirational Thriver” with Loren Michaels Harris (@LorenListens2U): https://www.goingnorthpodcast.com/ep-2935-host-2-host-special-foster-care-system-survivor-to-inspirational-thriver-with-loren-michaels-harris-lorenlistens2u/   Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/   Ep. 331 – “The New MBA” with David Schloss (@Schlossy): https://www.goingnorthpodcast.com/ep-331-the-new-mba-with-david-schloss-schlossy/   237 – “The Gift of Struggle” with Bobby Herrera (@BobbyHerreraPG): https://www.goingnorthpodcast.com/237-the-gift-of-struggle-with-bobby-herrera-bobbyherrerapg/   Ep. 340 – “A Single Light” with Tosca Lee (@ToscaLee): https://www.goingnorthpodcast.com/ep-340-a-single-light-with-tosca-lee-toscalee/   Ep. 332 – “Her Perfect Life” with Hank Phillippi Ryan (@HankPRyan): https://www.goingnorthpodcast.com/ep-332-her-perfect-life-with-hank-phillippi-ryan-hankpryan/   34 - "Life & The Sunday Series" with Mark Brodinsky (@markbrodinsky): https://www.goingnorthpodcast.com/34-life-the-sunday-series-with-mark-brodinsky-markbrodinsky/   98 - "It Takes 10 Years to Be an Overnight Success" with Pamela Hilliard Owens (@YB2C_System): https://www.goingnorthpodcast.com/98-it-takes-10-years-to-be-an-overnight-success-with-pamela-hilliard-owens-yb2c_system/   147 - "The Connector's Advantage" with Michelle Tillis Lederman (@mtlederman): https://www.goingnorthpodcast.com/147-the-connectors-advantage-with-michelle-tillis-lederman-mtlederman/   Ep. 387 – “How to Demolish Imposter Syndrome & Create an Online Course” with Mark Kumar (@mark2kumar): https://www.goingnorthpodcast.com/ep-387-how-to/