Ep. 4:7 -- The massive upside of Apple's transparent tracking feature

When you peel back all the layers, digital marketing and consumer tracking on social media apps presents the most significant security flaw in our digital world. Apple's giving individual IoS users control over that decision is a big step forward into making us all safer. It also removes a lot of the hype and fraud that comes from unrestricted tracking. Joe Basques and Lou Covey answer a user question about the significance of the new feature.