Ep. 4 - Analyst Take: The New Role of Video in Enterprise Strategy with Alaa Saayed, Frost & Sullivan's VP of Research

Get the Frost Radar report: ⁠https://vbrick.com/radar⁠(00:00): Intro(01:15): State of Video in the Enterprise(03:17): Business Drivers for Video Adoption(06:15): Key Areas EVPs Can Make a Strategic Impact(09:45): AI in Video: Multimodal, Agentic AI, Large Vision Models, and More(15:15): Video as a Fuel Source for AI in New Verticals(18:18): Predictions of What's Coming Next(22:33): Generative Video Causing Concerns with Deepfakes and Content Authenticity(25:50) Frost Radar for EVPs Overview(28:51): Why is Vbrick a Leader in the Frost Radar?(35:00) Considerations When Choosing an EVP Provider(38:03) ConclusionIn this episode of the Video at Work Podcast, Dave Jeyes, VP of Product for Vbrick, and Alaa Saayed, VP of Research for Frost & Sullivan, discuss the evolving landscape of video for businesses. Alaa leads the digital content services practice for Frost & Sullivan, who has evaluated online video platform tools for the past seven years. He brings an analyst perspective on the current state of video in the enterprise, and where it is going in the future.Video's new role in the enterprise has moved from a nice-to-have to core enterprise infrastructure, and a strategic differentiator for those who are integrating it into work applications and AI initiatives. Dave and Alaa explore the current state of video in enterprises, the driving forces behind the explosion of video and adoption of EVPs, and the impact these platforms can have on employee and customer experiences. The conversation delves into the role of AI in enhancing video utilization, emerging trends in the industry, and future predictions for video in enterprises. Additionally, they discuss the Frost Radar, a benchmarking tool for evaluating EVP providers, and key considerations for organizations looking to select an EVP. Alaa discusses the rationale for Vbrick being named among the top EVP providers in the recent report.