Ep. 4: Corpse Reviver · Anna Zesbaugh on 3 Businesses in 6 Years, The Note on Her Mirror, & What It Means to Show Up

Anna Zesbaugh is the founder and CEO of Corpse Reviver, a non-alcoholic, tea-based sparkling electrolyte drink with a can design that looks unlike anything else on the functional beverage shelf. Furloughed at 24, she built three businesses over the next six years before closing two of them to bet everything on Corpse Reviver, which is now in stores such as Walmart, Whole Foods, and Erewhon.In this conversation, we get into what it actually felt like to walk away from the first brand she ever built, visiting liquor stores to design her first can with her college neighbor, and why the team that got her to year three couldn't get her to year five.We also talk about why she shares the wins and the losses publicly, the line she draws between the people she calls and the people she pays, and the note she stuck on her bathroom mirror in 2020 that's still there.* Find Corpse Reviver: www.drinkcorpsereviver.comMore about Lucas: www.lucasballasy.com++The Long Aisle is hosted by Lucas Ballasy, CEO of Barrel, a digital agency for CPG brands. Each episode goes behind the scenes with a founder or operator building for the long haul — how they think, how they live, and what keeps them going. Learn more at ⁠www.thelongaisle.com⁠.