Ep. 4 CoverGirl

Welcome to the Cosmetic Chronicles! In this episode, we're covering the easy, (not always) breezy, beautiful history of CoverGirl. From its origins as a Noxema-produced medicated cosmetic to outselling Maybelline in the United States to a failed rebrand in 2017, we're hitting all the company's highs and lows. My sources:https://en.wikipedia.org/wiki/CoverGirlhttps://www.covergirl.com/about-ushttps://www.doublexeconomy.com/post/cover-girl-makeup-a-classic-story-of-women-in-advertisinghttps://sirismm.si.edu/EADpdfs/NMAH.AC.0374.pdfhttps://cosmeticsandskin.com/companies/cover-girl.phphttps://www.allure.com/story/covergirl-amy-deanna-model-vitiligohttps://www.glossy.co/beauty/why-covergirls-rebrand-fell-flat/https://www.businessinsider.com/cover-girl-has-ditches-its-signature-easy-breezy-slogan-2017-10https://www.glossy.co/beauty/a-complete-breakdown-of-the-covergirl-relaunch/https://www.youtube.com/watch?v=mvteH-rDGHohttps://www.youtube.com/watch?v=Y8ObzbqFP5Y&t=6sConnect with me:Instagram: ⁠⁠⁠@glowandflowbysarah⁠⁠⁠Substack: ⁠⁠⁠Glow + Flow Collective⁠..CoverGirl, beauty industry, Noxema, makeup history, iconic products, beauty trends, makeup artist, cosmetic brands, beauty journalism, makeup innovation