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Ep. 4: Customer obsession y ecosistemas digitales en banca con Luisa Osorio, Senior Lead Product Manager de Nubank, & María Scarpetta, Líder de Mercadeo y Tecnología de Ventas Digitales de Bancolombia episode artwork

EPISODE · Oct 31, 2023 · 1H 15M

Ep. 4: Customer obsession y ecosistemas digitales en banca con Luisa Osorio, Senior Lead Product Manager de Nubank, & María Scarpetta, Líder de Mercadeo y Tecnología de Ventas Digitales de Bancolombia

from Digital Trends and Friends by Kurios · host KURIOS

En este episodio grabado en nuestro After Office en Bogotá, Carlos Lau habla con Luisa Osorio de Nubank y María Scarpetta de Bancolombia sobre la forma en la que actualmente la industria bancaria (retail y neobancos) opera bajo una perspectiva de customer-obsession, cómo gracias a esta se están construyendo ecosistemas digitales que desarrollan soluciones financieras que llenan las expectativas de los clientes y la influencia que ejercen sobre los resultados del negocio.

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Ep. 4: Customer obsession y ecosistemas digitales en banca con Luisa Osorio, Senior Lead Product Manager de Nubank, & María Scarpetta, Líder de Mercadeo y Tecnología de Ventas Digitales de Bancolombia

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