Ep. 4 - Dalla Gen-Z ai creators, come evolve la comunicazione nel Retail

from Retail Reboot - Dallo store alla Cina: tips & tricks per non perdere opportunità · host Nextwork360 Podcast

In un mondo distratto, veloce e subissato di informazioni, come si può colpire nel segno? Come raggiungere 5 generazioni con mind-set e abitudini diverse? Come scalfire l’attenzione della Gen-Z che, orientata dagli influencer, soppesa etica e sostenibilità dei brand, e passa alla concorrenza alla velocità di un click? Da sempre la comunicazione è la linfa vitale del Retailer: ascolta tutti i trucchi per non passare inosservati, raccontati in una manciata di minuti!Ospite: Fabiana Alcaino, Chief Digital & Data Business Unit, RetexConduce Arianna Leonardi, giornalista, Digital 360

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This episode was published on November 23, 2023.

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