Ep 4: From Luxury to Must-Have: Video’s Power in Industrial Marketing

Video content has gone from pricey luxury to an accessible — and essential — tool for industrial marketers. In this episode, host Greg Linnemanstons and guest Meg Hoppe, VP of Creative at Weidert Group, discuss how to create impactful video content that drives results for industrials.With more than two decades of experience in creative, Meg shares her insights on video marketing’s evolution and its growing importance in the industrial sector. Get ready for a podcast episode that’s packed with practical advice for marketers ready to leverage the power of video, no matter your budget or level of technical expertise.Episode Highlights:Evolution of video marketing, from costly and rarely-used to an essential tool – 00:01:34Overcoming common objections and developing your video content plan – 00:03:41Building trust with authenticity by featuring the right SMEs – 00:08:38Delivering value and the experiences viewers want – 00:09:20Practical tips for getting started right now – 00:16:16Whether you’re just starting to explore video marketing or ready to refine your approach, get the knowledge, confidence, and practical tips to start leveraging video in your marketing strategy today.Connect with us:LinkedIn: linkedin.com/company/weidert-group/ Instagram: instagram.com/weidertgroup/ Facebook: facebook.com/weidertgroup X: x.com/WeidertGroup YouTube: youtube.com/@Weidert Website: weidert.com/changeoverpodcast Connect with our host and guest: Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Meg Hoppe: https://www.linkedin.com/in/meghoppe/