Ep.4 公關不是光辦活動，更重要是臨機的判斷能力 -前奧美公關經理- Jen

from CAREhER - Curated conversations and cross-border experiences for women leaders · host CAREhER

＃公關 #marketingcommunications #行銷 #奧美 #Ogilvy & Mather #公開語音從大學開始便設定要進到奧美 Ogilvy & Mather 的 Jen，四年半的期間經歷該有的升遷和訓練：「品牌是一個長期規劃的過程，公關或行銷上做的事情會比較像是短期的目標。例如今天我要上市一支手機，我可能會做一些公關媒體的活動，下一些電視廣告，做一些宣傳渠道，讓大家知道我的品牌、這個產品的功能。但妳不可能每一個禮拜每一個月都在做這件事情。所以當產品的走期，可能三個月過去了，妳需要想得更遠的是，我怎樣在不講產品的時候，還可以讓大家記住我的品牌。」 Jen 提出公關人需要的特質： 1. 對新聞非常敏感  2. briefing 的能力很重要  3. 怎樣把說重點的能力轉變成說故事的能力  4. 妳有沒有辦法在短時間內判斷狀況，而且有能力解決問題 Powered by Firstory Hosting

Episode metadata supplied by the publisher feed · Published Feb 10, 2020

Embed this episode

Attribution link and audio player

Ready to play

Ep.4 公關不是光辦活動，更重要是臨機的判斷能力 -前奧美公關經理- Jen

0:00 22:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of CAREhER - Curated conversations and cross-border experiences for women leaders?

This episode is 22 minutes long.

When was this CAREhER - Curated conversations and cross-border experiences for women leaders episode published?

This episode was published on February 10, 2020.

Can I download this CAREhER - Curated conversations and cross-border experiences for women leaders episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!