Ep. 4: Grassroots and Grasstops Organizing (feat. Christopher Coes) episode artwork

EPISODE · Dec 9, 2020 · 40 MIN

Ep. 4: Grassroots and Grasstops Organizing (feat. Christopher Coes)

from How to Win a Campaign · host Christopher Coes, Joe Fuld, Martín Diego Garcia, TCW, The Campaign Workshop

Grassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates.  In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some of his secrets to effective grassroots-grasstops integration.Resources Grassroots vs. Grasstops AdvocacyHow to Be an Awesome Grassroots OrganizerGrassroots Strategies: Relationships MatterConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: [email protected] FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Episode metadata supplied by the publisher feed · Published Dec 9, 2020

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Grassroots organizing has become the hottest trend in progressive politics and advocacy in the last few years. But, if you don’t coordinate your grasstops efforts with your grassroots, you’re missing out. Joe and Martín will teach you how to double your effectiveness by combining grassroots and grasstops organizing, and go over some key points on leveraging your organization’s membership and resources. This week’s guest is Christopher Coes, VP of Land Use and Development at Smart Growth America, who will share his time-tested methods on combining grassroots and grasstops tactics.

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Ep. 4: Grassroots and Grasstops Organizing (feat. Christopher Coes)

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