Ep 4. - John Barrows

In this episode: John and James discuss the crucial role of authenticity, care, and trust in the sales process, emphasizing that sales professionals should focus on the fundamentals instead of solely relying on technology. They explore the future of sales, highlighting the need for emotional intelligence to effectively leverage artificial intelligence. Additionally, they recommend the book "The Unsold Mindset" by Colin Coggins and Garrett Brown, which investigates the disconnect between generally negative perceptions of salespeople and the admiration for the best sales reps in the industry. About John: John Barrows is a sales trainer, consultant, and keynote speaker who has helped hundreds of companies build and optimize their sales processes. He is the founder of JBarrows LLC, a sales training and consulting firm that offers customized sales training programs, consulting services, and coaching to B2B companies. John is known for his practical, hands-on approach to sales training, and has worked with some of the world's largest brands, including Salesforce, LinkedIn, and Google. He is a thought leader in the sales industry, and has been featured in publications such as Forbes, The Wall Street Journal, and Inc. Magazine. John is also the host of the "Make It Happen Mondays" podcast, where he shares sales tips, best practices, and insights.