EP 4: Leveraging AI to Elevate Interior Design Narratives

About Today's Guest Masha Koyen, a founder of Content Vertical copywriting micro-agency, is a messaging strategist and website copywriter for interior designers.  Her signature 'REVEAL' process, a data-driven framework centered around client interviews gives her the intel she needs to write copy that magnetically (almost magically) attracts their dream clients.  As a published author and marketer, Masha’s worked for the biggest multinational players like KPMG, Deloitte, Pearson, and OpenText. Now exclusively writing website copy for interior designers, she has helped her clients stand out in a crowded marketplace with brand messaging that resonates with the right audience. Masha has been a guest speaker on some of the industry’s well-respected podcasts like A Well Designed Business, Resilient by Design, The Business of Beautiful Spaces, Designed for the Creative Mind, Designer’s Oasis, Design Curious, Holistic Interior Design, and The Copywriter Club. She is also a host of an up-and-coming podcast, Marketing for Designers launched in early 2024. Driven by coffee and an obsessive love of research, Masha lives in Toronto with her husband, 3 kids, and one anti-social Siamese cat Bailey.    Instagram: https://www.instagram.com/masha.copywriter/ Get Masha's Friday bite-size messaging advice emails: https://subscribepage.io/lWqGRa Marketing for Designers Podcast: https://podcasts.apple.com/ca/podcast/marketing-for-designers-with-masha-koyen/id1725569818     Chapters 00:00 Introduction and Background 04:44 Using AI for Focus Groups 13:13 Creating Compelling Intros 14:11 Generating Ideas for Blogs and Newsletters 14:37 Naming Things 18:50 Tweaking Voice 23:36 Creating FAQs for Services or Process Pages 24:04 Creating an FAQ Section 24:51 Using Analogies in Copywriting 25:35 Creating Content Outlines 26:26 Using Canva's AI for Document and Presentation Creation 27:01 Adding Personality to Content 28:24 Writing Email Responses 29:12 Switching from Passive to Active Voice 32:19 Writing Meta Descriptions 33:31 Writing Subject Lines 34:41 Switching from Passive to Active Voice