EP 4: Lydia Storie, Caring Across Generations, on carving attention for your mission

Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.We are now into Episode 4, and unlike Episodes 1 thru 3, I had not met the person I was interviewing until a few minutes before our conversation. But I’d worked with her organization on one of the most important projects of my career as a journalist.Back in the fall of 2022, I put together a documentary for Scripps Media called The Love of Care. I spent a day in the life with six individuals who serve as unpaid caregivers members of their families. Through that project I became familiar with Caring Across Generations, an advocacy group that doesn’t just speak up for caregivers. They teach caregivers how to speak up for themselves, how to tell their own stories.The person who oversees that work, among other things, is the person I shared the screen with for this episode: Lydia Storie, the director of culture change for Caring Across Generations.