EPISODE · Nov 16, 2023 · 54 MIN
Ep. 4: Movement Building Through Media (feat. Maria Urbina)
from How to Win a Campaign · host Maria Urbina, Martín Diego Garcia, TCW, The Campaign Workshop, Joe Fuld
Connect with us!Guest Information:Maria Urbina X: TiaMari489Website: Indivisible If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: [email protected] FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
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What this episode covers
While digital and social media have become increasingly important in contemporary movements, traditional media continues to be a powerful tool for reaching diverse audiences, building credibility, and shaping the narrative around a cause. This week, Joe and Martín discuss the crucial role traditional media plays in movement building and distinguish between paid and earned media. They are joined by Maria (Mari) Urbina, the managing director at Indivisible. Martín and Mari discuss how to effectively use traditional media in movement building while staying true to yourself and your values.
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Ep. 4: Movement Building Through Media (feat. Maria Urbina)
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