Ep.4 - Say My Name: The Importance of Correct Personalisation in Marketing

Ep.4 - Say My Name: The Importance of Correct Personalisation in MarketingWelcome back to another episode of Giraffes Don't Eat Steak! In this episode, titled "Say My Name," Alex and Erica dive into the importance of personalization in marketing. They discuss how using someone's name correctly can make all the difference in establishing a connection and building trust. From emails to karaoke bars, they explore the power of personalization and the impact it has on engagement. But where is the line between personalization and being a creepy stalker? The hosts explore this delicate balance and share insights on testing, learning, and refining personalization strategies. Tune in for some catchy tunes, marketing anecdotes, and valuable tips that will take your marketing game to the next level. Don't miss out, hit that follow button and join us for another exciting episode of Giraffes Don't Eat Steak![00:01:54] Recognition, whether in jiu jitsu or email, matters immensely.[00:06:23] Research is important, but too much can be stalker-like. Marketing is about finding the right level of personalisation to keep people engaged and wanting to share.[00:08:00] Conclusion of giraffes don't eat steak podcast episode.Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast