EPISODE · Feb 2, 2022 · 38 MIN
Ep. 4: The Power of the Press (feat. Amy Walter)
from How to Win a Campaign · host Amy Walter, Joe Fuld, Martín Diego Garcia, TCW, The Campaign Workshop
Amy WalterConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: [email protected] FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
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What this episode covers
The press plays in an important role in campaigns. In this episode, Joe and Martín discuss how to be authentic while staying on message and how to build a strategy for engaging with press in order to get coverage of your campaign and hopefully amply your message. Joe speaks with Amy Walter of Cook Political who provides tips for speaking with reporters and advice on how to effectively structure your earned media strategy.
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Ep. 4: The Power of the Press (feat. Amy Walter)
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