Ep 4: The Remarkable Power of Data - Design, Relationships and Strategy

An episode of the Motivation Insiders podcast, hosted by Incentive Engagement & Solution Providers, titled "Ep 4: The Remarkable Power of Data - Design, Relationships and Strategy" was published on December 15, 2021 and runs 21 minutes.

December 15, 2021 ·21m · Motivation Insiders

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Summary

Measuring ROI is only one way to use data. The real power of data comes from a multi-dimensional approach. Lincoln Smith, chief strategy officer, HMI Performance Incentives, shares how loyalty and incentive programs can be powerful tools to drive revenue when data is applied to program design and decision-making in ways that build value into the relationships.

Episode Description

Measuring ROI is only one way to use data. The real power of data comes from a multi-dimensional approach. Lincoln Smith, chief strategy officer, HMI Performance Incentives, shares how loyalty and incentive programs can be powerful tools to drive revenue when data is applied to program design and decision-making in ways that build value into the relationships.

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