EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop

from Do This, NOT That: Marketing Tips with Jay Schwedelson

Unsubscribes are GREAT for marketers!People only unsubscribe from emails primarily for 2 reasons.Their life has changed and they are no longer in marketThey forgot about your company and are cleaning up their inboxBut most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward.Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deliverability. So if you are want to learn how you can better use and respond to unsubscribes, check out this episode today!Follow Jay Schwedelson on LinkedInCheck out Guru Events

Episode metadata supplied by the publisher feed · Published Aug 17, 2023

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Unsubscribes are GREAT for marketers! People only unsubscribe from emails primarily for 2 reasons. Their life has changed and they are no longer in marketThey forgot about your company and are cleaning up their inbox But most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward. Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deli...

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EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop

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This episode is 12 minutes long.

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This episode was published on August 17, 2023.

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