EP 40 - Andy Edelstein - Making Your Firm Stand Out With A "Mad Men" Approach

Andy Edelstein is Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the "Mad Men" before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and previous board member of the Legal Marketing Association (LMA). On This Episode, We Discuss ... • Bios and the Resistance from Lawyers• Finding Differentiation in Your Law Firm• Copywriting vs. Content Writing