EP 40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game

Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America. An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.On this episode Latesha shares: Why working for Lebron James at LRMR Marketing was like working for a start-up What she did to figure out how to make her own card game How learning to get her legal ducks in a row made the launch of Black Card Revoked that much smoother How she zeroed in on her target market and got Black Card Revoked in front of the right influencers and publications How she’s been able to get orders fulfilled in a seamless manner Who you really need to target if you want your product in the hands of a celebrity And why we all need to rethink the myth of “security”   Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Viacom Summer Associate Program Cards for All People and Black Card Revoked Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: INSTAGRAM FOR SIDE HUSTLERS Join in on the Instagram for Side Hustlers challenge happening all this week (March 5-March 9). Over 3500 people have tuned in so far! Register here to make sure you receive the free workbook, daily emails AND the recorded replay. I don't want you to miss any of it.I'm breaking down: How to get more of the RIGHT followers on Instagram How and when to create JUICY content on the 'gram How to raise your visibility with the right hashtags How to do this all in less than 30 minutes a day SIDE HUSTLE PRO COMMUNITY Side Hustle Pro is now over 1300 members strong and the group is growing by hundreds each week. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro Black Card Revoked - @blackcardrevoked #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.