EP 40: Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji

Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-scale marketing strategies and the challenges of crisis communication, offering listeners a rare peek into the UK government's crisis hub and his involvement in landmark projects like COP26.Gain practical insights from Anil as he recounts his experience with the OASIS framework for campaign planning and shares the vital lessons learned in combating misinformation. From navigating the unprecedented challenges of the pandemic to leading high-impact marketing efforts like the M&S Christmas food campaign, Anil's stories provide a valuable education in resilience and adaptability. Learn how he managed to keep the public informed and engaged during a global health crisis, all while ensuring the smooth execution of international marketing efforts.Our discussion also touches on the strategic challenges of using high-profile celebrity endorsements in marketing campaigns, with Anil offering creative alternatives that maximize effectiveness without overshooting budgets. Listen in as he reveals how a 10-week mini MBA transformed his approach to marketing and how he’s applying this knowledge in his current role with the NHS. This episode is packed with actionable insights on government communication, strategic marketing, and innovative approaches to sustainability campaigns. Don't miss this opportunity to learn from one of the industry's most versatile experts.Follow Anil:LinkedIn: https://www.linkedin.com/in/anil-manji-71649484/X: @anilmanjiuk Email: [email protected] us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube