Ep 40 • Fixing the Wedding Dress Shopping Experience with My BRIA

What if wedding dress shopping feels overwhelming because the system itself is broken? This week on Weddings Unscripted, we sit down with bridal industry innovator Becca Wenning, former boutique owner and founder of Dress It and MyBria, to unpack what's really happening behind the scenes in the wedding gown world — from inventory overload and store locator frustration to decision regret and AI innovations. If you've ever wondered why brides visit multiple boutiques, struggle to find the exact dress they saw online, or experience dress regret after saying "yes," this episode is a must-listen.   Key Takeaways: Brides are overwhelmed not because they're indecisive — but because the discovery process is fragmented. AI should enhance the bridal experience — not replace human consultants. Virtual try-ons may create unrealistic expectations before a bride ever steps into a boutique. The resale market is growing rapidly due to overproduction and dress regret.   Chapters: 00:00 – Meet Becca Wenning 06:00 – The Problem: Overwhelm, Too Many Dresses, Not Enough Direction 09:00 – Why Store Locators Don't Work (And How Brides Get Frustrated) 11:00 – What Is MyBria? Bridal DNA & Designer Matching 15:00 – Using AI to Support Humans — Not Replace Them 20:00 – Inventory Intelligence & Designer-Boutique Partnerships 37:00 – Why Virtual Try-Ons Might Be Hurting Brides 44:00 – The Explosion of the Bridal Resale Market 48:00 – Dress Regret: Why 2 Out of 3 Brides Experience It 51:00 – The Bridal Compass: A Better Way to Shop with Confidence 54:00 – Where to Find Becca + What's Next for Dress It   Resources & Links: My BRIA (For Brides): https://mybria.ai Dress It (For Designers): https://dressit.ai "The Confidence Engine" Substack - https://substack.com/@beccawenning   Connect with us: Visit our website: www.weddingsunscripted.com Cherry Blossom Weddings & Events: www.cherryblossomwe.com Follow us on our socials: Facebook: https://www.facebook.com/profile.php?id=61572429101755 Instagram: @weddings_unscripted TikTok: @weddings_unscripted If you're a bride navigating the dress journey — or a vendor working to serve her better — this conversation will change how you see the entire ecosystem. And if you've ever experienced dress regret… you're not alone.