Ep 40: From Musician to Email Marketing Pro: How Shopé Built His Agency from the DMs Up

Key TakeawaysShopé transitioned from being a touring independent musician to running a thriving email marketing agency.The pandemic derailed his music career, leading him to start an eCommerce brand — and later discover email marketing as a high-ROI channel.After realizing the cash flow potential, he pivoted to start Building Block Digital and began acquiring clients through 1:1 outreach in DMs.Early success came through reconnecting with a fellow musician-turned-entrepreneur who opened the door to Slack communities and his first recurring clients.Shopé emphasizes building real relationships over quick-pitch automation in DMs — and it’s still a core part of his lead gen strategy today.He shared a major deliverability win: successfully migrating a 1.4M+ email list from Klaviyo to a lesser-known ESP while improving deliverability and performance.Real client results include $500K in attributed email revenue in just 3 months and a $50K monthly lift for an already successful 6-figure brand.Check out Shopé's agency here:https://www.buildingblockdigital.com/Check out Kondo: https://app.trykondo.com/referral/BV3GUQ Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈