Ep. 40: How B2B Companies Can Improve Their Digital Marketing Approach - Interview w/ Jasmine Martirossian

A solid strategy coupled with the right implementation tactics are paramount for B2B companies to succeed in digital marketing. In our conversation with digital marketing expert Jasmine Martirossian (VP of Marketing, TÜV SÜD Americas Inc.), we discuss how B2B companies can adjust their strategies based on changing market dynamics, why an omni-channel as well as an “outside in” approach are imperative for success, and how marketers can draw inspiration from B2C campaigns and activities in order to improve their digital marketing.