Ep. 40: Syncing Music with Business: Insights from Brian Reidinger of In The Groove

In episode 40 of Secrets From The Scene, I sit down with Brian Reidinger, co-founder of In The Groove, a sync company celebrating three decades in business. Brian shares the story of how In The Groove started, detailing his own journey from an aspiring rock drummer to a successful business owner with Darren Drew. The episode covers the challenges faced, the importance of understanding the business side of music, and the ethos of In The Groove, which focuses on advocating for artists and maintaining a values-based company culture. Brian discusses various deal structures for musicians interested in sync opportunities and provides advice for aspiring musicians on the importance of preparation, persistence, and realistic expectations. This episode provides valuable insights into the sync industry and offers advice for musicians looking to get their work placed in media.Episode Links and Mentions🌐 Darren Drew🌐 Danny Burke🌐 Brian BartConnect with the Guest:🔗 In The Groove Music🔗 In The Groove🔗 Que the SunGet new episodes by email: Join the Secrets From The Scene newsletter.Secrets From The Scene is made by Helvig Productions, a Twin Cities recording studio for artists and bands.