Ep.40 - Terry Woo, Cost vs value in Asia

A huge location with its gym, swimming pools, tennis, basketball and badminton courts, along with a football pitch for an all-inclusive approach to training for every member, Tera Wellness doesn't disappoint. CEO Terry Woo knows what he's providing to members, and this value is what's important when it comes to getting new people through the door. Watch the full episode on YouTube – https://youtu.be/p-2JY-j69qY Terry started off as a personal trainer for California Fitness before a succession of roles and promotions saw him moving all over Asia, from Hong Kong to Taipei, to Singapore, and back to Hong Kong. Here he found out what benefits come with being out of your comfort zone, as he was asked to head up a yoga project that meant he was taking on every aspect of running the business from front to back end.  This level of pushing personal boundaries for further growth is something that's stayed with him to this day in his current venture. Now in Shanghai with Tera Wellness, Terry wants to bring energy into every club for a party atmosphere that spans across staff and members alike. He leads by example, working out every day and taking the classes himself. Despite the responsibilities of being a CEO, Terry lives his job so that he's not only enthusiastic but genuine when talking to staff and members.   Episode Highlights -  The difference between American culture in fitness to an Asian approach, where location and business mindset are very different things, and whether these evolve separately or follow trends from each other. Why passion is the most important aspect of creating a club and leading by example with any fitness offering. Why business isn't about price wars, and more about quality of service and different offerings. The importance of managing growth and not opening new locations before you're ready as a business.   Join Matthew Januszek in conversation with Terry Woo…