EPISODE · Aug 26, 2025 · 42 MIN
Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks
from From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients · host Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesAre you cringing every time you send someone to your website? You know your expertise inside and out, but when it comes to explaining what you do online, the words just won't come. You're not alone—and it's not because you're bad at writing.I sat down with Rachel Brooks to break down why most service providers struggle with website copy and how to fix it using a simple storytelling formula that works. After 20+ years helping brands like Nike craft their message, I've discovered the secret isn't about being a better writer—it's about getting outside the bottle so you can finally see your business clearly.The biggest mistake most entrepreneurs make? They try to be the hero of their own story. But here's what actually converts visitors into clients: making your client the hero and positioning yourself as their trusted guide. It's the same formula used in every compelling movie and book, and it works just as powerfully on your website.What You'll Learn:✅ The "bottle effect" that makes writing about your business feel impossible (and why pushing through harder won't help)✅ My 3-part story formula that turns confused visitors into excited prospects who already want to work with you✅ Why collaborative copywriting beats both DIY attempts and expensive copywriters who don't capture your authentic voiceThrough my Signature Story-Selling System, I help client-based businesses create website copy that works 24/7 so they can stop wasting time on sales calls explaining what they do. When your story is clear, everything becomes easier—from social media posts to discovery calls.Ready to transform your website from digital brochure to client magnet? This conversation will show you exactly how to craft copy that converts, whether you're just starting out or ready to scale. Your ideal clients are waiting to hear your story—let's make sure they can finally understand it.Subscribe and listen to discover how the right story can multiply your revenue and give you the freedom to focus on what you do best!HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotifyConnect with Rachel on Instagram: https://instagram.com/iamrachelbrooksRachel’s Website: https://iamrachelbrooks.comRachel’s Podcast: https://iamrachelbrooks.com/podcast/#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #ServiceProviders
What this episode covers
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesAre you cringing every time you send someone to your website? You know your expertise inside and out, but when it comes to explaining what you do online, the words just won't come. You're not alone—and it's not because you're bad at writing.I sat down with Rachel Brooks to break down why most service providers struggle with website copy and how to fix it using a simple storytelling formula that works. After 20+ years helping brands like Nike craft their message, I've discovered the secret isn't about being a better writer—it's about getting outside the bottle so you can finally see your business clearly.The biggest mistake most entrepreneurs make? They try to be the hero of their own story. But here's what actually converts visitors into clients: making your client the hero and positioning yourself as their trusted guide. It's the same formula used in every compelling movie and book, and it works just as powerfully on your website.What You'll Learn:✅ The "bottle effect" that makes writing about your business feel impossible (and why pushing through harder won't help)✅ My 3-part story formula that turns confused visitors into excited prospects who already want to work with you✅ Why collaborative copywriting beats both DIY attempts and expensive copywriters who don't capture your authentic voiceThrough my Signature Story-Selling System, I help client-based businesses create website copy that works 24/7 so they can stop wasting time on sales calls explaining what they do. When your story is clear, everything becomes easier—from social media posts to discovery calls.Ready to transform your website from digital brochure to client magnet? This conversation will show you exactly how to craft copy that converts, whether you're just starting out or ready to scale. Your ideal clients are waiting to hear your story—let's make sure they can finally understand it.Subscribe and listen to discover how the right story can multiply your revenue and give you the freedom to focus on what you do best!HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotifyConnect with Rachel on Instagram: https://instagram.com/iamrachelbrooksRachel’s Website: https://iamrachelbrooks.comRachel’s Podcast: https://iamrachelbrooks.com/podcast/#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #ServiceProviders
NOW PLAYING
Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m