Ep. 40: The Fight Worth Fighting—with James McKinnon

James McKinnon runs a 72-year-old family textile business in South Carolina. He's third generation. He sits on the Cotton Board, advises the USDA on cotton standards, and he'll tell you straight up that U.S. textiles are fighting some incredibly strong headwinds.But he also thinks it's a fight worth fighting.In this conversation, Andrew and James dig into what it takes to keep American textile manufacturing alive. They talk about supply chain innovation, why sitting on your hands expecting last year's playbook to work won't cut it, and the story of making a yarn-dyed flannel shirt entirely in the U.S. with American Giant. Most people said it was impossible. Turns out, it just took the sheer force of will to do it.They also get into sustainability, the role of U.S. cotton in a global market, certifications that actually matter versus ones that feel like rubber stamps, and why the next generation should still consider textiles as a career. James doesn't sugarcoat the challenges, but he's clear about the rewards. The people you meet, the places you go, the connections that come with this industry don't show up on a balance sheet, but they matter.There's also straight talk about Xinjiang cotton, the disconnect between a booming stock market and a tough sourcing climate, and how AI might actually help the old school guys rather than replace them.This is worth a listen because it's the kind of conversation that reminds you why this work still matters. James McKinnonCEO, Cotswold IndustriesCotswold Industries, LinkedInFor more stories that shape the future of denim, head to jeansland.co.Please follow us on: Instagram, Facebook, and LinkedIn.