Ep 40 This Week in Ecommerce: Victoria's Secret Comeback & Little Birdie Suspends Operations

Welcome to This Week in Ecommerce, your go-to podcast for the latest news and insights in the online retail world. In our milestone 40th episode, Mal Chia and Paul Waddy explore some surprising trends and notable industry updates. Here’s what we cover: 1. 90% of Australians Prefer In-Store Shopping: According to a recent survey by Shopfully, a whopping 90% of Australians still prefer to shop in-store. 2. Little Birdie Suspends Operations: Despite significant initial hype and investment, Little Birdie has announced the suspension of its operations, promising a future pivot to AI. 3. Victoria’s Secret Fashion Show Returns: After a hiatus, the iconic Victoria's Secret Fashion Show is back. We discuss how this move could reignite interest and create "brand heat" for the struggling retailer, and the importance of brand identity in a competitive market. If you found this episode helpful, please engage by following our podcast, dropping a comment, or sharing it with a friend. Your support means the world to us!