Ep 404: The Evolution Of Specializing In College Planning To Work With Mid-Career Professionals Who Save with Ann Garcia

Ann Garcia is a partner of Independent Progressive Advisors, an RIA based out of Portland that oversees approximately $115 million in assets under management for 120 clients. Ann has distinguished herself by developing a nationally recognized expertise in college financial planning, a specialty that has grown alongside her advisory business, now focusing on mid-career professionals who balance saving for their children's college education with their own retirement planning. This dual focus reflects the evolving needs of her clientele as they navigate significant financial milestones. Listen in as Ann shares how she developed her reputation as a college planning expert by transforming client queries into a specialized blog that gained national attention, eventually leading to the publication of a book on college planning and the creation of an online course. She also discusses how her expertise has attracted mid-career professionals, to the point where her firm is nearing capacity in its current form, how purchasing a retiring advisor's practice laid the groundwork for the firm she desired, and how she refined her sales skills early on by taking meetings with all prospects who approached her, even if they were not a good fit for her firm. Ann also emphasizes the importance of initiating early discussions on college affordability within families and describes her decision to leave a prominent firm to create one that aligns with her values, allowing her to serve clients she truly understands and appreciates. For show notes and more visit: https://www.kitces.com/404