Ep.407: Margin Pressure, Burnout, and AI: A Deep Dive into WebPT's 2025 State of Rehab Report

In this episode of Physical Therapy Private Practice Secrets of the Top 10%, Brian Gallagher sits down with Dr. Heidi Jannenga, co-founder of WebPT, to unpack the key insights from the 2025 State of Rehab Therapy Report. Together they explore the biggest forces shaping private practice today—margin compression, clinician burnout, administrative burden, and the rapid rise of AI and automation in healthcare. Brian and Heidi discuss what the data reveals about the disconnect between clinic owners and clinicians, why smaller practices are struggling to adopt new technologies, and how forward-thinking practices are adapting their business models to stay profitable. If you're a practice owner looking to navigate the challenges of 2026 and beyond, this episode delivers practical insights you can apply immediately. Access WebPT 2025 State of Rehab Therapy Report