Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have. You'll hear: Going All In On YouTube: Why Anyday now spends more on YouTube than Search. Organic foundation, campaign and audience structure Contiguous funnel that retargets viewers and clickers. Examples of what messages work at top, bottom, and middle of funnel Measuring it and post purchase survey extrapolation. Timestamps: 00:00 - Introduction and Incrementality in YouTube Ads 02:00 - Importance of Post-Purchase Surveys 04:30 - Building Credibility with Real People and Influencers 07:00 - Utilizing Organic and Paid Content on YouTube 09:30 - Creating Effective Top of Funnel Content 12:00 - Transitioning from Top of Funnel to Middle of Funnel 14:30 - Measuring Engagement and Conversion Rates 17:00 - Linking Products and Monetization Strategies 20:00 - Tailoring Content for Different Stages of the Funnel 22:30 - Final Tips and Insights for YouTube Success Hashtags: #YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video