Ep 41 - Adam Greenberg episode artwork

EPISODE · Mar 11, 2026 · 1H 5M

Ep 41 - Adam Greenberg

from Shit My Dad Taught Me

This week we’re joined in studio by Adam Greenberg, founder of One Bone, the apparel brand redefining how clothing fits and feels for bigger menWhat started as a simple frustration turned into a mission driven company. Adam noticed that traditional fashion completely overlooked an entire group of men who wanted better fitting, better feeling clothes. Instead of accepting it, he decided to build a solution.One Bone has since grown into more than just a clothing brand. It has become a community built around confidence, identity, and making men feel good in what they wear.In this conversation we talk about:• Growing up in Montreal and developing an entrepreneurial mindset early• The real story behind building One Bone and the team behind it• Turning a personal frustration into a business opportunity• The challenges of building a brand in a niche others ignored• Entrepreneurship, resilience, and learning through failure• The pressure of building something meaningful while raising a family• The role fatherhood plays in leadership and decision makingAdam shares honest insight into the realities of building a company from scratch, staying authentic while scaling, and why solving a real problem will always matter more than chasing trends.At its core, this episode is about identity. Finding confidence in who you are, building something that serves others, and creating a legacy that goes far beyond business.🎙️ Sh*t My Dad Taught MeSpecial Thanks To Our Incredible Sponsors:This episode’s Dad Jokes sponsor: Spicer Landscaping & Snow Removal ServicesThe Clothing and Swag Sponsor of the show is One Bone

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Ep 41 - Adam Greenberg

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