Ep 41: CEO of Global Production Group, Argonon, James Burstall - Adapting To A New Media World

How do you lead a global production group through one of the biggest periods of change the television industry has ever faced?In the first episode of Series 5, Ashley Golder sits down with James Burstall, CEO and Founder of Argonon, to discuss what it takes to lead a global production group, manage multiple production companies under one umbrella, and identify new opportunities in an ever-changing media landscape. From leadership and company culture to business strategy, content ownership and emerging revenue streams, James shares how he balances commercial success with a people-first approach - proving that being a decent person doesn't have to come at the expense of building a successful business.As the leader of a group that includes Bandicoot (The Masked Singer), Windfall, BriteSpark, Like A Shot, Rose Rock, Leopard and Leopard USA, James is responsible for guiding a diverse portfolio of companies operating across television, digital content, podcasts and emerging platforms.We discuss how production groups are adapting to changing audience behaviour, the opportunities presented by YouTube, podcasts and FAST channels, the importance of content ownership, and how producers, directors and production companies can position themselves for the future.In This Episode:What a CEO of a global production group actually doesManaging multiple production companies under one groupLeadership, culture and building successful teamsWhy being a good leader doesn't mean being soft on businessAdapting to a changing media landscapeYouTube, podcasts and FAST channelsContent ownership and intellectual propertyNew funding models and revenue streamsThe future of television and content creationThis Episode is Sponsored by:RIMMS - https://www.rimms.tvLinkline - https://linklinecrew.com📸 Follow TV Makers on Instagram: @tvmakerspod📧 Get in touch: [email protected]🎧 Enjoying the podcast? Follow or subscribe to TV Makers so new episodes automatically land in your feed. If you've enjoyed this conversation, please consider leaving a rating or review - it really helps more people discover the show.The full TV Makers back catalogue is available wherever you listen to your podcasts.Edited by Ben SealeRecorded by Ashley Golder - https://ashleygolder.tv/Instagram @tvmakerspod Email: [email protected] by Benjamin Leon  - Instagram: @benleondrawsWebsite:  www.benleondraws.com