Ep 41: Changing for change with Hubbub

This week we’re joined by Sarah Divall from Hubbub, a foundation helping provide inspiration and practical actions that are good for you and the environment. They believe that to create positive environmental change at the scale and speed needed, we need to get everyone on board. So they design campaigns that inspire ways of living that are good for the environment. They disrupt the status quo to raise awareness, nudge behaviours and shape systems. We do this with knowledge and playfulness, and won’t make you feel bad. That really resonates with us here at Switch! Like us, they address things we’re all passionate about and are relevant day-to-day, like fashion, food, the homes we live in and the spaces around us. They offer practical and realistic solutions that help cut waste, make clothes last longer, save money and create cleaner spaces to live and work in, and more often than not bring people together. Today we want to talk about ‘change’. Change that we are forced to face during COVID-19- but understanding how we can sustain these changes There are some interesting comparisons to make between change in our current situation and change when things are ‘normal’. What motivates it? Can we change without being forced to by a lockdown? As experts in change, what can we learn from Hubbub about what generates positive and sustained change? And how do we deal with change when it’s thrust upon us?FUN FACTS:A new survey by YouGov found that 42% of Brits said they valued food more than they did before the crisis, with one in 10 sharing activities such as shopping with a neighbour for the first timeA third of people are now throwing away less food and 38% say they are cooking more from scratch. A smaller proportion (6%) said they had tried a vegetable box or ordered food from an online service for the very first timeAs the lockdown brings less air pollution, more wildlife, quieter streets and a slower pace of life, one of the poll’s most startling findings is that 85% of people want to see at least some of the personal or social changes continue. Just 9% want a complete return to normal after the crisis