EP. 41 Communicating to the Masses Lessons From a Spy

Pete Turner guides organizations in developing and implementing content-based marketing strategies. These strategies are achieved by linking the tactical demands of the market with corporate goals/outcomes. The methods he employs were developed while advising US govt elements in conflict zones.  Through hundreds of interviews with industry leaders, Pete come to realize, the same "Ground Truth" focused practices that worked in Afghanistan, Iraq, Bosnia etc. also apply repeatedly and reliably to goals and outcomes in corporate settings. In all cases, creating desired emotional responses within the target audience leads towards consistently advancing market dominance.  Quality content and how it's presented, inspires clients/customers in ways that cannot be matched. Trading influence with industry peers and external influencers enhances the cultural impact of a company. NOTHING is more powerful than creating an externally-verified cultural change in one's favor.  The tactical base required to leverage a robust content-centric approach requires elements including: Branding, Voice, Influence, Digital Strategy, Social Media, SEO, SEM, etc. Pete analyzes and improves an organization’s ability to apply the correct tactics in a manner that creates constant tactical wins that feed strategic requirements.  Pete authored peer-reviewed and editorial board papers on topics like: "Transition Operations: A Discussion with 29 Articles," "On the Advancement of Human Rights: Exploring the Ethical Pitfalls of Female Engagement Operations," and "Promoting Political Development through Action Research: Evidence from Rural Afghanistan." Links LinkedIn: linkedin.com/in/pete-turner-37a44354 Twitter: PeteATurner Email: [email protected] Phone: 7072358124 (Mobile) Advertisers Titan HST https://www.titanhst.com/ EM Weekly www.emweekly.com