Ep 41: How to Ruin Your Website Investment

You’ve seen companies pour six figures into a website… only to let it decay the second it launches. You’ve watched teams treat a major brand asset like a “set it and forget it” project. And thanks to AI, you’re now watching websites become one of the most important signals in your entire revenue engine.In this episode, Sarah and Jay break down the fastest ways companies ruin their website investment, from outdated content that undermines credibility to neglected ADA issues, aging design, messy navigation, and the hidden AI implications no one is talking about. They unpack why websites built during the pandemic are now showing their age, how AI is resurrecting the importance of strong on-site messaging, and what actually happens to revenue when a site stops reflecting who you are today.In this episode, you’ll learn: Why websites lose value faster than leaders expect How AI has quietly changed what your site must communicate The real cost of outdated design, broken UX, and slow load times How to evaluate whether you need a refresh, a rebuild, or a pauseA simple test you can run today to see if your homepage is hurting youIf you’ve been wondering whether your website still earns its keep, this episode gives you the clarity (and honesty) you need to protect your investment, and rebuild it the right way if you don’t.Contact Us:Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ